Asia International has launched a major trade promotion strategy. The first floor of Building A has begun global recruitment!
In the golden autumn of October, a gathering of talents took place. On October 23rd, the 41st Asian International Home Industry Expo - the Mid-to-High-end Materials Theme Exhibition - held its first floor business and trade center A hall recruitment launch event in Longjiang, Shunde. At the event, the Asian International Furniture Materials Trading Center officially announced its major business and trade strategy and simultaneously initiated the recruitment on the first floor of the A hall of the business and trade center. It issued an invitation for global high-quality material brands to join.
Longjiang, Shunde is a major center for furniture design and manufacturing in China, and also the capital of furniture materials in the country. It is also a trendsetter for the entire furniture industry in China. The Asia International Fair, which has been rooted in Longjiang for 22 years, currently houses 3,000 high-quality merchants and has received over 10 million visitors in total. It is recognized as the basic industry foundation and main trading battlefield in the furniture materials industry.
With solid industrial foundation and platform accumulation as its strong foundation, Asia International is also facing the industry's predicaments. Currently, the furniture industry is experiencing a slowdown in growth and widespread homogenization competition. With a single channel and relying solely on individual efforts, growth-oriented small and medium-sized enterprises are at a loss. The industry requires new models, new driving forces, and new markets, while enterprises need new spaces, new channels, and new customer flows.
It is precisely in response to this trend that Asia International has upgraded from a traditional professional market to the "New Demonstration and Trade Zone Project for the Big Foshan Home Industry", establishing an "ecosystem that integrates market, exhibition, design, foreign trade, furniture supply chain integration, new retail, experience center, and industrial integration".
As the core project of the strategic launch, the upgraded flagship project of the Asia International Home Industry Expo: the high-end material theme exhibition, is located on the first floor of Hall A. During the event, the brand entry and strategic cooperation signing on the first floor of Hall A were held. For the first batch of signed merchants, Asia International has launched a series of supportive policies including exclusive rent and benefits.
The first floor of Building A is designated as the main exhibition area for the Asian International Materials Exhibition, the Asian International Premium Materials Zone, and the selection center for furniture materials in Foshan. With a total area of 26,000 square meters, it plans to have 196 shops. The focus is on introducing core businesses such as mid-to-high-end furniture fabrics, high-end mattress supporting materials, premium hardware accessories, and original soft furnishing decorations, along with categories such as original design and smart furniture.
The project innovatively introduces the "one shop for dual purposes, exhibition and trade linkage" model: Merchants make a single investment and simultaneously enjoy two business spaces - a permanent physical store and a themed exhibition area. There is no need to pay extra for leasing temporary booths. They can conduct regular business operations on a daily basis. During the exhibition period, the traffic doubles, truly achieving "Your shop is your booth".
The Asian International Design New Product Launch Conference was officially launched simultaneously. This marks that the A Pavilion will be backed by four long-term operational projects: the Asian International Home Industry Expo, the Asian International Design New Product Launch Conference, the National Market Procurement Trade Pilot Program, and the Furniture Supply Chain Procurement Conference. These projects will ensure the implementation of a multi-faceted profit model that includes material selection, design upgrade, product exhibition and sales, and bulk transactions. Merchants do not need to operate independently; they only need to focus on traffic acquisition.
In March 2027, the 41st Asian International Home Industry Expo - the High-End Materials Theme Exhibition will kick off on the first floor of Building A. Asian International sincerely invites all partners to embark on this new journey together with us. We welcome global merchants to visit and purchase at that time.
This industry event, hosted by the Guangdong Provincial Department of Industry and Information Technology and organized by the Foshan Industrial and Information Technology Bureau and the Lingjiang Town Government of Shunde District, was held concurrently and in the same location as the 50th International Dragon Furniture Exhibition and the 40th Asian International Home Industry Expo. Six exhibition halls made their debut, with a total exhibition and trade area of approximately 350,000 square meters, and 1,513 exhibitors brought over 8,000 original new products.
The "Guangdong Confidence" in the hard data
At the event, Chen Jing, a member of the provincial Party Committee of Industry and Information Technology, presented a set of hard data: In 2025, the revenue of provincial-scale furniture manufacturers in Guangdong will reach 184.365 billion yuan, accounting for 30.1% of the national total; the revenue of the home appliance industry will reach 1443.649 billion yuan, with the proportion of color TVs reaching 57.22% and air conditioners reaching 34.75% in the national market.
The confidence of Guangdong's home appliances and furniture not only lies in the scale. In Shunde, Foshan, Longjiang is a cluster of thousands of furniture manufacturing and supporting suppliers. The radius of raw material procurement is less than 10 kilometers, enabling "receiving orders in the morning, getting materials at noon, and assembling and shipping in the afternoon". From core chips, motor controllers to complete machines and full-house integration, the Guangdong-wide home furnishing industry chain is fully equipped; Foshan and Dongguan have been approved as the only national "Foshan-Dongguan Home Furnishing" advanced manufacturing cluster, and Guangzhou has been rated as the global custom furniture capital.
A matchmaking event, connecting the production and sales "meridians"
The key highlight of this event was to enable the connection between home appliances and furniture. The event invited technology companies such as Huawei, ZTE, Alibaba International Digital Business Group, Pinduoduo, and e-commerce platforms, along with research and testing institutions like Guangdong South China Household Appliance Research Institute and the Provincial Intelligent Household Appliance Innovation Center, as well as Wike Testing, to hold face-to-face negotiations with manufacturing enterprises such as Midea, Wanhe, and Arrow Home Furnishings.
Focusing on hot topics such as the application of AI voice smart home, the efficacy evaluation of smart soft furnishings, and the empowerment of the industry chain through standard testing, all parties engaged in in-depth exchanges, opening up connection channels among the manufacturing end, technology end, testing end, and distribution end, and facilitating a number of cooperation intentions in supply chain support, channel distribution, and technical joint research.
Anchor on six key areas and seize the new opportunities in the future
Facing pressures such as the contraction of the real estate channel, how can the Guangdong home appliance and furniture industry break through? Chen Jing has provided a clear "roadmap": Anchor on six potential areas such as full-house integration, production-sales linkage, intelligent innovation, brand overseas expansion, elderly-friendly and children's furniture, and lightweight furniture, and explore new growth spaces.
In the intelligent innovation sector, Guangdong is promoting the formation of innovation consortia by home appliances, furniture, and AI enterprises, encouraging enterprises to integrate into the HarmonyOS ecosystem and fill the gaps in intelligent hardware. Midea has deepened full-house intelligent cooperation with Huawei and ZTE, and furniture enterprises such as Musite and Gujia have already launched products such as smart beds and smart sofas.
The convergence of the 50th anniversary of Longjiang Furniture Exhibition and the 50th anniversary of Longjiang Furniture Industry Development.
This year marks the 50th anniversary of the establishment of Longjia Furniture Exhibition, and it coincides with the 50-year development of the Longjiang Furniture Industry. From the first sofa crafted in a family workshop to the current global-level industrial cluster with the most complete industrial chain, "China's furniture industry looks to Shunde, and Shunde's furniture industry looks to Longjiang" has become an industry consensus.
This year's double exhibition has adopted the theme of "Global Furniture - Shunde Era". It has comprehensively upgraded in five dimensions: exhibition hall scale, industrial integration, intelligent innovation and creation, domestic and international market expansion, and immersive experience. Chen Xinwen, the vice mayor of Foshan City and the secretary of the Shunde District Committee, said that Shunde will rely on the Embodied Intelligence Development Bureau to empower industrial upgrading and jointly build a world-class pan-housing industry cluster.
It is reported that the "Guangdong Trade Across the World" series of matchmaking activities plan to organize no less than 20 events throughout the year. Subsequently, they will also continue to be carried out in Zhongshan, Zhuhai, and Dongguan. Let high-quality home appliances and furniture from Guangdong manufacturing travel along the network of alliance cities throughout the country and the world - "Guangdong Trade Across the World, Guangdong Products Shine in China" is turning from a vision into reality.
The 50th Longjia Exhibition and the 40th Asian International Home Industry Expo have grandly opened!
The "Prosperity Travels Far and Wide" August Specialized Networking Event in Foshan Has Begun
Shunde Longjiang 50th Furniture Exhibition: Six exhibition halls open simultaneously, 8,000 new products go on sale with a frenzy
Rooted in Asia, Winning Globally: 40th Asian Int'l Furniture Expo Mobilization Concludes
The 2026 World Ceramics Trade Conference was held at the Tanzhou International Convention and Exhibition Center in Foshan.
The 2026 Foshan Tanzhou Ceramic Exhibition grandly opened,
The 2026 CIFM / interzum guangzhou Global Furniture Manufacturing Expo has made a fresh appearance.
Double Exhibition Shines in Longjiang: A New Chapter Begins in the Year of the Horse
Six Exhibition Halls Make a Joint Debut, with the First Exhibition of the New Hall Shining in Longjiang!
