The 39th Asian International Home Industry Expo Purchaser Invitation Mobilization Conference was successfully held!
In order to significantly expand the scale of buyers and enhance the efficiency of business matchmaking at the 39th Asian International Home Industry Expo, and to further stimulate the enthusiasm of exhibitors in inviting buyers, on January 6, 2026, "Gathering Momentum Asia - Jointly Inviting the World" - the 39th Asian International Home Industry Expo Buyer Invitation Mobilization Conference was successfully held in Hall A of the Asian International Exhibition and Trade Center. Government officials and industry association leaders, exhibitor representatives, conference organizers, and media guests gathered together to jointly plan the new chapter of the exhibition and officially launch the global invitation work.
At the conference site, the organizing committee presented an important strategic report. The report stated that the opening ceremony of the 49th International Dragon Furniture Exhibition and the 39th Asian International Home Industry Expo will be grandly held in Hall A of the Asian International Exhibition and Trade Center on March 17, 2026. During the exhibition, various supporting activities such as industry trend forums and design innovation salons will be held. Industry experts and design elites will be invited to focus on hot topics such as green and low-carbon, digital transformation, etc. for communication. As of now, the booth recruitment work has been successfully completed. This exhibition has attracted nearly 600 participating enterprises, covering categories such as soft furniture, two-room furniture, smart sleep, special best-selling products, environmental-friendly materials, and intelligent production equipment. Exhibition information will be released simultaneously through multiple channels and platforms to the global audience, continuously expanding its influence and coverage.
This conference made the "Asia International Exhibition Invitation Mini Program" available to exhibitors for the first time. This tool integrates functions such as exhibition invitation, online viewing, and online interaction, aiming to enhance the connection efficiency and participation experience between exhibitors and buyers. It marks a crucial step for the exhibition towards digital and intelligent operation. At the same time, specific invitation incentive policies were announced at the conference, offering rewards to enterprises that successfully invite buyers to participate, further stimulating the enthusiasm of enterprises to invite global merchants.
Finally, the participating guests jointly initiated the "Inviting the World" ceremony, symbolizing that the 39th Asian International Home Industry Expo is joining hands with all the participating enterprises to extend a warm invitation to global buyers, gathering resources from the home industry sector and jointly launching an industry event that integrates innovation and business opportunities.
The Asian International Furniture Materials Trading Center was founded in 2004. After 21 years of hard work, the scale and influence of the park have continued to expand. Currently, the total area of the project is 1,200 acres, and the total planned construction area is 1.2 million square meters. There are nearly 3,000 business entities operating in the market, covering various furniture raw materials, auxiliary materials, and finished products. The annual rental rate of shops exceeds 98%.
The first phase of the Asian International Trade and Exhibition Center - Exhibition Hall A, is currently in the final stage of construction. In March this year, Exhibition Hall A will host its first exhibition - the 39th Asian International Home Industry Expo. The exhibition's recruitment was very successful. The first floor and second floor of the exhibition hall have been fully booked, and the third and fourth floors have received many deposit payments from interested clients. We welcome more brand enterprises to participate in the 39th Asian International Home Industry Expo.
In the future, Asia International will integrate high-quality resources, fully tap the potential of the industrial cluster, and build a core cluster area for the entire home furnishing industry, thereby promoting the high-quality development of China's home furnishing industry. Whether you are a leading figure in the home furnishing industry or an innovation pioneer, Asia International is the ideal platform for your career to soar and your dreams to come true!
From March 17th to 20th, 2026, the 49th International Long Furniture Exhibition and the 39th Asia International Home Furnishing Industry Expo will grandly open at Hall A of the Asia International Exhibition and Trade Center.
This exhibition is also the first of its kind at the Asia International Trade and Exhibition Center, which will host the 39th Asia International Home Furnishing Industry Expo. As an industry event focusing on the entire home furnishing industry chain, this expo takes "Full Chain Integration · Design Empowerment" as its core, integrating resources from the entire ecosystem including home furnishing products, raw and auxiliary materials, smart devices, and design services, to build an efficient connection and innovative display platform for the industry.
Closely following the high-quality development trend of the industry, the exhibition scale covers multiple theme exhibition halls, gathering high-quality participating brands from Foshan. It comprehensively covers core categories such as soft furniture, living room furniture, smart sleep, featured bestsellers, environmental protection materials, and intelligent production equipment, with nearly 600 participating enterprises. The exhibition has achieved a breakthrough in the full-chain linkage of "finished products + materials + design + intelligent manufacturing", showcasing the innovative application of green and environmentally friendly materials, presenting the smart home scenarios empowered by AI, and building a bridge for the connection between original design and industrial implementation, meeting the needs of diverse groups such as distributors, purchasers, and designers.
During the same period, a series of activities such as industry trend forums and design innovation salons will be held, inviting industry experts and design masters to discuss hot topics such as green and low-carbon development and digital transformation. Relying on the geographical and resource advantages of the Asia International Exhibition and Trade Center, the exhibition will connect the supply and demand sides, promote the coordination of the upstream and downstream of the industrial chain, help enterprises seize market opportunities, and inject new quality productivity into the home furnishing industry.
As an important home furnishing event covering the entire industrial chain at the beginning of the year, this expo will, with a professional positioning and diverse services, create an exchange platform that combines commercial value and industry influence, promoting the upgrading of the home furnishing industry towards intelligence, greenness and integration.
From March 17th to 20th, 2026
Let's gather in Longjiang, Shunde together
Join a grand industrial event in the home furnishing industry!
Spring tides surge along the rivers, and dragons rise in Longjiang. On March 17th, the 49th International Longjiang Furniture Exhibition and the 39th Asian International Home Furnishing Industry Expo opened magnificently in Longjiang, Shunde, alongside the Guangdong (Foshan) Furniture Wholesale Industry Investment Promotion Conference. This is the first major event for the Shunde furniture industry in the Year of the Horse (Bingwu) and a significant window for the "China Furniture Design & Manufacturing Town" to showcase its robust strength and future vision to the world.
**A Grand Occasion with Distinguished Guests**
Leaders including Xu Xiangnan, Deputy Secretary of the Party Committee of China National Light Industry Council and Chairman of China National Furniture Association; Tu Qi, Secretary-General of the World Furniture Confederation; alongside representatives from the Guangdong Provincial Department of Commerce, Guangdong Furniture Association, Foshan City, and Shunde District, gathered with industry elites from across the nation and global buyers to witness this glorious moment.
In his address, Chairman Xu Xiangnan highly commended the profound heritage and innovative vitality of Longjiang furniture. He noted that Longjiang, leveraging its industrial advantage of the "Ten-mile Corridor, Thousand-showroom Cluster," has created an exhibition-trade model of "Six Halls Synergy, Hundred Showrooms Cooperation." Centered on the theme "Whole Industry Chain Integration · Design Empowerment," it integrates furniture, materials, equipment, services, and other formats, injecting strong momentum into the modernization of China's furniture industry.
**Cluster Integration, Playing the Strongest Note**
At the opening ceremony, the **Shunde Southwest Cluster Pan-home Furnishings Brand Pavilion** officially opened in Hall A of the Asian International Exhibition and Trade Center. Covering 340 square meters, the pavilion brings together advantageous brands from four towns—Longjiang, Leliu, Xingtan, and Jun'an—in sectors like furniture, building materials, home appliances, food, and apparel. Well-known enterprises such as Lesso, Nanxing, Bear, Chambao, and Hax showcased their products collectively. This powerful alliance sounds the strongest note for the Southwest Cluster's pan-home industry, creating a new window for exhibition, exchange, and experience.
**Investment Promotion, Policy Empowerment**
A key event, the **Guangdong (Foshan) Furniture Wholesale Industry Investment Promotion Conference**, was held concurrently. Leaders from the Provincial Department of Commerce revealed that the "Several Measures to Support the Wholesale Industry's Quality and Efficiency Improvement" will be released soon, providing strong support through initiatives like cultivating market entities, promoting digital transformation, and strengthening resource guarantees. President Wang Ke from Guangdong Furniture Association and Deputy Director Wang Ruochen from Shunde District Investment Promotion Bureau delivered special promotions, building a supply-demand matching platform to foster collaborative development and industrial clustering.
**Standard Leadership, Assured Consumption**
During the launch ceremony for the "Shunde District Furniture Industry High-Quality Development & Assured Consumption Initiative," several key announcements were made: the release of the "Smart Sofa" association standard, the list of enterprises authorized to use the "Shunde Furniture®" collective trademark, the list of Longjiang furniture enterprises committed to assured consumption, and the newly established consumer rights protection stations. Zhang Weiming, Executive President of Shunde Furniture Association, read the "Furniture Industry Assured Consumption Proposal," calling on the whole industry to build the "Shunde Furniture" brand into a symbol of assured quality and worry-free purchasing for consumers.
**Exhibition-Trade Upgrading, Blooming Anew**
As a key venue, **Hall A of the Asian International Exhibition and Trade Center** officially opened, hosting the inaugural 39th Asian International Home Furnishing Industry Expo. Under the theme "Bloom Anew," the expo brings together 600 quality home furnishing brands, covering all product categories. From top-tier brands to emerging designers, from traditional craftsmanship to smart technology, it builds a diverse brand matrix, focuses on the development of the entire industry chain, and presents a professional and forward-looking industrial feast for global buyers.
**Three Strategies: Building Momentum, Breaking Through**
Yu Feiyan, Deputy Party Secretary and Mayor of Longjiang Town, proposed three strategies in her speech: "Building Momentum through Persistence, Leveraging Strength through Integration, and Creating New Momentum through Breakthroughs." Persistence stems from Longjiang's deep roots; the official opening of the 2.5 billion yuan Asian International Exhibition and Trade Center marks the full formation of the "Six Halls + Ten-mile Corridor + Thousand Showrooms" exhibition-trade landscape. Integration leverages the Southwest Cluster Brand Pavilion to promote synergy between manufacturing and service industries, turning the expo into an urban carnival. Breakthroughs involve seizing new opportunities in AI, the debut economy, and wellness furniture, making AI large models the "global salesperson" for Longjiang furniture.
**Auspicious Meeting of Dragon and Horse: The Perfect Moment for Action**
From March 17th to 20th, Longjiang, Shunde, with its most open embrace, highest quality products, and warmest service, invites global buyers to experience furniture, cuisine, and waterways, witnessing the new elegance and heights of Shunde furniture. The twin exhibitions shine together, blooming anew. Foshan, with high spirits, extends a global invitation to the home furnishing industry!
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