The 2026 CIFM / interzum guangzhou Global Furniture Manufacturing Expo has made a fresh appearance.
In the spring season, the Pizhou area attracts much attention. On March 28, 2026, the China Guangzhou International Furniture Production Equipment and Accessories Exhibition (CIFM / interzum guangzhou) was grandly held at the Guangzhou Pizhou - Canton Fair Exhibition Hall. With a professional trade platform of 180,000 square meters, it gathered approximately 1,600 core enterprises in the global furniture manufacturing industry, jointly ushering in a new chapter of "Smart Revolution" in the industry.
Global elites gather, presenting a brand-new vision of manufacturing.
Intelligent technology has become the core engine driving the high-quality development of the furniture industry. It not only promotes the upgrading of production and manufacturing towards precision and efficiency, but also builds a new industrial ecosystem with order and vitality in dimensions such as green manufacturing, global supply chain collaboration, and the reconfiguration of living spaces. As a trendsetter in the Asian furniture manufacturing industry, the participating enterprises at this CIFM / interzum guangzhou International Exhibition have been further upgraded. Over 250 international brands have showcased their cutting-edge technologies and designs, providing a core hub for in-depth communication, collaborative integration, and mutual promotion in the global furniture industry.
In the international exhibition area of Zone B, cutting-edge technologies and innovative solutions in the field of furniture manufacturing are showcased with great impact. These technologies and solutions inject new intelligent technological energy into the upgrade of furniture manufacturing from the source of the industry. Companies such as HOMAG, CEFLA, WEINIG, BECKER, IMA Schelling, PAOLINO BACCII from Italy, PYTHA, FRED, GRECON, LEITZ, LEUCO, HITECO, the Taiwan Woodworking Machinery Industry Association (TWMA), ALDER, and SGG Sheng Gong Shen Bei are all present together.
In the International Hall of Area C, leading brands of furniture manufacturing components and accessories have made their grand debut, providing global innovative impetus for the high-quality development of the furniture industry from the core aspects of the supply chain. In the field of interior decoration materials, companies such as Chiyoda, DECOR DRUCK LEIPZIG, Impress, Interprint, LamiGraf, REHAU, Renolit, Schattdecor, UNILIN have gathered to present diverse interior decoration inspirations; in the hardware and accessories section, Cyber Lock, Ferrari, LS Lighting, OVVO, Velora, the Turkish Istanbul Mineral and Metal Exporters Association have jointly brought forward high-end customization solutions; in the soft furniture accessories and pneumatic components sector, Ateja, Aydin Tekstil, Bodet & Horst, Boyteks Tekstil, DewertOkin of Germany, Earthfoam, Linak of Japan have concentratedly presented core supporting achievements; in the wood products and board categories, Eurochene, Pfleiderer, Swiss Krono, the American Export Committee of Broadleaf Wood (AHEC), the American Softwood Association, the Virginia Department of Agriculture and Consumer Services of the United States, the Malaysian Timber Council, the Quebec Timber Export Bureau (QWEB) have all made their appearances, highlighting the core advantages of high-quality raw materials; in the adhesive and surface coating field, Bostik, H. B. Fuller, Henkel, Jowat SE of Germany, KLEIBERIT, PNZ, SIMALFA® have dedicatedly showcased professional innovative technologies.
A series of industry activities have been launched, reshaping the new ecosystem of industrial value.
On the first day of the exhibition, a series of important events were held one after another, presenting a thought-provoking feast with both professional depth and high-level vision to the industry. The highly anticipated Interzum Guangzhou Award ceremony was grandly held. Matthias Pollmann, Vice President of Exhibition Management of German Cologne Exhibition Co., Ltd., Michiel Kruse, Managing Director of Cologne Exhibition China, Sascha Peters, Kristina Meyer, Naoki Terada, and other representatives of the international judging panel from home and abroad, as well as representatives of embassies and consulates, all attended the event and jointly witnessed the glorious moments of the 15 winning enterprises. PT. ATEJA, L&S, OVVO, TiMOTION, and Kaidi Electrical won the 2026 "i Select" award; limoss, Schattdecor, Aydin Tekstil, SIMALFA®, Henkel, LINAK, DewertOkin, PRINTECH KR, REHAU, and Remacro won the 2026 "Outstanding Furniture Accessories" award.
Michiel Kruse, the Managing Director of Cologne Exhibition (Beijing) Co., Ltd., said in his speech: "The interzum guangzhou Award, as the core event of the exhibition, has continuously conveyed the innovative forces leading the industry's future to the Asian market. We sincerely congratulate each of the winning enterprises. The 2026 exhibition will have an even larger scale, and this achievement is inseparable from the joint efforts and consistent cooperation of all industry colleagues."
On the same afternoon, the "Vital Creation" VSIL Forum was grandly launched. Byform Product Design's designer and partner Kristina Meyer, WGSN China Market Director Wang Zhiyi, Margar Research and Development Innovation Director Li Zhanyu, Xiaote China Sales President Zhou Wei, and Boyteks Sales Managers for Latin America, the Middle East, Africa and Asia Selcuk Aslantas, along with Today's Home主编 Gao Dongdong， jointly delved into the topic of "Emotion-driven Manufacturing" and conducted in-depth discussions. They explored the sustainable development path of the industry from the perspectives of design， brand， and supply chain.
On March 29th, the VSIL Forum will continue to focus on technological innovation and color trends, bringing together enterprise guests from companies such as Henkel, Linak, Renolit, and SIMALFA®, to discuss value co-creation that resonates with consumers' emotions. Additionally, the "Seimdo - 2026 High-End Wood Finishing Technology Forum" will be held in the afternoon of the same day, gathering experts from both domestic and international sources including Sherwin-Williams, ALPI, Merlin Weissman, and Shang Yao Design, to share the technological innovation and practical applications of high-end wood finishes.
This exhibition will last until March 31st, showcasing the latest global furniture production equipment, raw materials and accessories, as well as overall solutions. A series of events including forum discussions, technical sharing, and precise business matchmaking will be held one after another, delivering professional value to the industry, exploring new opportunities for industrial transformation, and building a new future for the furniture industry!
For more exhibition information, please visit the official website: www.interzum-guangzhou.cn or follow the WeChat official account (interzum-guangzhou).
Regarding the organizers
Koelnmesse GmbH, Germany
The Cologne Exhibition has approximately 1,200 employees. As a well-known exhibition organizer located in the center of Europe, the Cologne Exhibition operates the third-largest exhibition venue in Germany, with an indoor and outdoor exhibition area of nearly 400,000 square meters, ranking among the top ten exhibition venues in the world. Every year, the Cologne Exhibition plans and holds approximately 80 exhibitions, special events, and corporate activities in Cologne and key markets around the globe. Its business covers over 49,000 participating enterprises from 129 countries, as well as approximately 2.5 million visitors from about 200 countries and regions. By 2040, the Cologne Exhibition will invest over 1 billion euros in upgrading the exhibition venue, which is a large-scale investment plan in its history, to meet the needs of various future activities. In 2024, the Cologne Exhibition celebrated its 100th anniversary - over the past century, it has always been committed to connecting global merchants and markets.
www.koelnmesse.com
China Foreign Trade Center Group Co., Ltd.
China Foreign Trade Center Group Co., Ltd. is the organizer of the "China Import and Export Fair", which has a history of over 50 years. It has a strong sales network and channels for inviting buyers. The "China Guangzhou International Furniture Fair" hosted by this center is a large-scale and influential international professional furniture exhibition in Asia, and is renowned as the "Asian Home Furnishing Trading Center".
Köln Exhibition - The Global Source of Inspiration for the Lifestyle and Public Space Industry
The Cologne Exhibition is a leading organizer of lifestyle and public space business exhibitions worldwide. International cutting-edge events such as ORGATEC, interzum, FSB, aquanale, spoga+gafa, etc. are all held at the Cologne Exhibition Center, becoming renowned and highly recognized industry communication platforms in the industry. At the same time, the Cologne International Furniture Exhibition (imm cologne) and the Cologne Interior Design Day (idd cologne) held in Cologne further enrich the powerful industry exhibition matrix of the Cologne Exhibition. These exhibitions extensively cover interior decoration and design, supporting industries of furniture and interior architecture, kitchens, modern office fields, outdoor lifestyle and public spaces, sports and leisure facilities, as well as related themes such as saunas, swimming pools and health centers.
In addition, the Cologne Exhibition is strategically expanding its exhibition business in international growth markets. The IMM brand series of exhibitions now include IMM India in India and IFFINA+ in Indonesia, which is supported by the Cologne International Furniture Exhibition IMM Cologne. The ORGATEC brand series of exhibitions have established a global presence through ORGATEC Tokyo in Japan, ORGATEC India in India, and ORGATEC WORKSPACE Saudi Arabia in Saudi Arabia. The interzum brand's international influence extends to interzum guangzhou in China, interzum bogota in Colombia, interzum jakarta in Indonesia, and interzum forum italy in Italy. The FSB brand is also active on the international stage, with its series of exhibitions including FSB Sports Show Riyadh in Saudi Arabia and FSB Forum Italy in Bergamo, Italy. Moreover, the Cologne global exhibition lineup also includes La Feria De Diseño Medellín, a design exhibition held in Medellín, Colombia, which is supported by the Cologne Interior Design Day (idd cologne).
Spring tides surge along the rivers, and dragons rise in Longjiang. On March 17th, the 49th International Longjiang Furniture Exhibition and the 39th Asian International Home Furnishing Industry Expo opened magnificently in Longjiang, Shunde, alongside the Guangdong (Foshan) Furniture Wholesale Industry Investment Promotion Conference. This is the first major event for the Shunde furniture industry in the Year of the Horse (Bingwu) and a significant window for the "China Furniture Design & Manufacturing Town" to showcase its robust strength and future vision to the world.
**A Grand Occasion with Distinguished Guests**
Leaders including Xu Xiangnan, Deputy Secretary of the Party Committee of China National Light Industry Council and Chairman of China National Furniture Association; Tu Qi, Secretary-General of the World Furniture Confederation; alongside representatives from the Guangdong Provincial Department of Commerce, Guangdong Furniture Association, Foshan City, and Shunde District, gathered with industry elites from across the nation and global buyers to witness this glorious moment.
In his address, Chairman Xu Xiangnan highly commended the profound heritage and innovative vitality of Longjiang furniture. He noted that Longjiang, leveraging its industrial advantage of the "Ten-mile Corridor, Thousand-showroom Cluster," has created an exhibition-trade model of "Six Halls Synergy, Hundred Showrooms Cooperation." Centered on the theme "Whole Industry Chain Integration · Design Empowerment," it integrates furniture, materials, equipment, services, and other formats, injecting strong momentum into the modernization of China's furniture industry.
**Cluster Integration, Playing the Strongest Note**
At the opening ceremony, the **Shunde Southwest Cluster Pan-home Furnishings Brand Pavilion** officially opened in Hall A of the Asian International Exhibition and Trade Center. Covering 340 square meters, the pavilion brings together advantageous brands from four towns—Longjiang, Leliu, Xingtan, and Jun'an—in sectors like furniture, building materials, home appliances, food, and apparel. Well-known enterprises such as Lesso, Nanxing, Bear, Chambao, and Hax showcased their products collectively. This powerful alliance sounds the strongest note for the Southwest Cluster's pan-home industry, creating a new window for exhibition, exchange, and experience.
**Investment Promotion, Policy Empowerment**
A key event, the **Guangdong (Foshan) Furniture Wholesale Industry Investment Promotion Conference**, was held concurrently. Leaders from the Provincial Department of Commerce revealed that the "Several Measures to Support the Wholesale Industry's Quality and Efficiency Improvement" will be released soon, providing strong support through initiatives like cultivating market entities, promoting digital transformation, and strengthening resource guarantees. President Wang Ke from Guangdong Furniture Association and Deputy Director Wang Ruochen from Shunde District Investment Promotion Bureau delivered special promotions, building a supply-demand matching platform to foster collaborative development and industrial clustering.
**Standard Leadership, Assured Consumption**
During the launch ceremony for the "Shunde District Furniture Industry High-Quality Development & Assured Consumption Initiative," several key announcements were made: the release of the "Smart Sofa" association standard, the list of enterprises authorized to use the "Shunde Furniture®" collective trademark, the list of Longjiang furniture enterprises committed to assured consumption, and the newly established consumer rights protection stations. Zhang Weiming, Executive President of Shunde Furniture Association, read the "Furniture Industry Assured Consumption Proposal," calling on the whole industry to build the "Shunde Furniture" brand into a symbol of assured quality and worry-free purchasing for consumers.
**Exhibition-Trade Upgrading, Blooming Anew**
As a key venue, **Hall A of the Asian International Exhibition and Trade Center** officially opened, hosting the inaugural 39th Asian International Home Furnishing Industry Expo. Under the theme "Bloom Anew," the expo brings together 600 quality home furnishing brands, covering all product categories. From top-tier brands to emerging designers, from traditional craftsmanship to smart technology, it builds a diverse brand matrix, focuses on the development of the entire industry chain, and presents a professional and forward-looking industrial feast for global buyers.
**Three Strategies: Building Momentum, Breaking Through**
Yu Feiyan, Deputy Party Secretary and Mayor of Longjiang Town, proposed three strategies in her speech: "Building Momentum through Persistence, Leveraging Strength through Integration, and Creating New Momentum through Breakthroughs." Persistence stems from Longjiang's deep roots; the official opening of the 2.5 billion yuan Asian International Exhibition and Trade Center marks the full formation of the "Six Halls + Ten-mile Corridor + Thousand Showrooms" exhibition-trade landscape. Integration leverages the Southwest Cluster Brand Pavilion to promote synergy between manufacturing and service industries, turning the expo into an urban carnival. Breakthroughs involve seizing new opportunities in AI, the debut economy, and wellness furniture, making AI large models the "global salesperson" for Longjiang furniture.
**Auspicious Meeting of Dragon and Horse: The Perfect Moment for Action**
From March 17th to 20th, Longjiang, Shunde, with its most open embrace, highest quality products, and warmest service, invites global buyers to experience furniture, cuisine, and waterways, witnessing the new elegance and heights of Shunde furniture. The twin exhibitions shine together, blooming anew. Foshan, with high spirits, extends a global invitation to the home furnishing industry!
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