The 2026 Foshan Tanzhou Ceramic Exhibition grandly opened,
On April 20th, the launching ceremony of the "Guangda Travels the World" summer campaign for the ceramic industry's production and sales matchmaking event, as well as the opening ceremony of the 2026 Foshan Tanzhou Ceramic Exhibition, were grandly held at the Tanzhou International Convention and Exhibition Center in Foshan. This exhibition, with the theme of "New Approaches, New Growth", focuses on new products, new equipment, new materials, new processes, and new models, gathers the global strength of the ceramic industry, discusses the path for high-quality development, and explores the market space both at home and abroad. It is currently the leading annual event in the Asian ceramic industry and has significant influence globally.
Ye Delin, the president of the Guangdong Building Materials Industry Association and the chairman of Xinnongzhuo Group, delivered a speech.
He stated that the current ceramic industry is in a crucial period of transformation and upgrading, facing challenges such as market adjustment and demand upgrading, as well as major challenges and opportunities in areas like green development, digital transformation, and international cooperation. The Foshan Tanzhou Ceramic Exhibition is the core carrier for us to reach consensus, share resources, and promote development together. We hope that all industry colleagues can take advantage of this exhibition to fully exchange ideas, deepen cooperation, actively embrace new trends, new technologies, and new models, adhere to the original intentions, deeply pursue green development, deeply expand the domestic market, and expand the international market, and jointly promote the high-quality development of the ceramic industry, so that more high-quality ceramics can enter thousands of households and go global.
Wang Lijuan, the deputy director of the Guangdong Provincial Department of Industry and Information Technology, pointed out that the event focuses on areas such as AI empowerment, digital transformation, green manufacturing, and brand export, aiming to build a high-end platform that integrates policy dissemination, production and sales connection, technical exchange, and international cooperation, to drive the Guangdong ceramic industry to achieve new leaps in the first year of the "15th Five-Year Plan". She put forward three suggestions: First, adhere to innovation-driven development, promoting the ceramic industry to leap to "intelligent manufacturing". Second, strengthen brand leadership, enhancing the influence of "Guangdong products" and "Guangdong ceramics". Third, deepen collaboration and linkage, building a high-quality development industrial ecosystem.
Huang Weide, the second-level inspector of the Guangdong Provincial Department of Housing and Urban-Rural Development, stated that this "Guangdong Products Across the World" summer campaign focuses on the ceramic industry. It is not only a specific action to implement the decisions of the provincial committee and government regarding promoting "manufacturing as the priority" and boosting consumption expansion and quality improvement, but also a practical move to connect the production, supply and sales of the ceramic industry and link the upstream and downstream sectors. It is timely and of great significance. Drawing on the actual situation of the housing and urban-rural development sector in Guangdong, he expressed three expectations for promoting the integrated development of the ceramic industry and urban and rural construction: First, adhere to innovation-driven development and promote the deep integration of "ceramics + intelligent technology". Second, prioritize quality and enhance the "Guangdong Ceramic" image as the foundation of human settlements. Third, coordinate supply and demand and open up the channels for the successful implementation of "Guangdong products of high quality and excellence".
The Foshan Tanzhou Ceramics Exhibition is not only a shining symbol promoting Foshan ceramics to the world, but also a core window for global merchants to understand Chinese ceramics and share industry opportunities. Foshan will continue to provide the best services and the most favorable environment for the development of the ceramics industry.
Xie Yuezeng, the president of Marco Polo Holdings, stated that he hopes that through this event, all industry colleagues can fully leverage the platform advantages of the Taizhou Ceramic Exhibition in Foshan to enhance communication, deepen cooperation, actively embrace new technologies, new trends and new models, and jointly explore new market opportunities and open up new industry routes. Together, they will adhere to the original innovation concept, deeply pursue green development, expand the global market, and jointly promote the high-quality development of the Guangdong ceramic industry. More high-quality ceramic products from Guangdong will be able to reach the entire country and the world, and the golden brands of "Foshan Ceramics" and "Guangdong Manufacturing" will be further enhanced.
This event held a ceremony to confer the "Global Ceramic Cooperation Golden Bridge Partner" title. Representatives from ceramic industry associations in multiple countries such as Vietnam, Indonesia, Bangladesh, and India were awarded the title, further strengthening the bond of global ceramic industry cooperation.
Finally, under the announcement of Chen Huan, the executive vice president of the Guangdong Building Materials Industry Association and the president of the Guangdong Ceramic Association, the guests present jointly launched the ceremony. The "Guangdong Products Go Worldwide" summer campaign, a special event for the ceramic industry's production and sales cooperation, and the 2026 Foshan Tanzhou Ceramic Exhibition officially began and opened.
The exhibition features a wide range of highlights, and the entire industry chain feast leads the industry trend.
For a long time, the Taizhou Ceramic Exhibition in Foshan has been a leading indicator in the ceramic industry and a grand showcase for ceramic brands. It showcases the latest products, designs and applications of ceramics, as well as the world's most advanced new technologies, equipment and materials.
At this exhibition, over 500 leading brands from various industries and over 10,000 new products were showcased together. The overall presentation featured five distinct highlights:
First, the entire industrial chain is working together to enhance supply system continuously. This exhibition brings together industry leaders, specialized champions, growth-oriented enterprises and distinctive brands, with a wide range of products and a variety of choices. Maocao Bo Luo, Guan Zhu, Hong Yu, Mona Lisa, Yan Biao, Samit, White Rabbit, Lion King, Xin Mingzhu Green Materials, Hui Li, Champion, Xin Jin Cheng, Weilis, Eagle Brand, Da Jiao Lu, Niu Jiao Jian, Hao Rui, Xin Feng, etc., all powerful ceramic enterprises, present the latest developed ceramic products and diversified home decoration solutions; Keda, Litai, Sakmi, Dow, Xin Jing Tai, Ben Lang, Jingang, Kang Lita, Xing Nuo, Sulentshi, Kaisi, Xie Jin Mo Fu, Zhong Yang, Xing Yi, Si Ma Chemicals, Long Yang, Jun Tao, San Ying, Shuang Yi, etc., equipment and material enterprises, showcase new achievements in digitalization, intelligence and material research.
Secondly, the internationalization level has reached a new high, and the global connections have become even closer. We have always adhered to the open concept of "going global" and "bringing in", and the scale of overseas exhibitors and buyers at this exhibition has continued to expand. Not only have more than a dozen overseas countries such as Italy, Germany, France, Spain, Vietnam, Switzerland, Japan, Indonesia, Malaysia, Bangladesh, India, etc. participated with their brands, but also 70 countries and regions including Japan, South Korea, Australia, the United States, Canada, India, Pakistan, the Philippines, Vietnam, Malaysia, Indonesia, Algeria, Bangladesh, Russia, etc. have registered as buyers. They cover key groups such as distributors, engineering companies, traders, ceramic factories, technical experts, etc. Truly achieving "all ceramic professionals from around the world gathering in Foshan", it has built a convenient bridge for Guangdong-made ceramics to go global and injected new momentum into global ceramic industry cooperation.
Thirdly, by closely targeting the trend of new materials combined with old house renovations, we aim to tap into a trillion-dollar growth market. This exhibition focuses on showcasing new materials for old house renovations, old house modifications, lightweight decoration, and energy-saving renovations. It precisely targets the huge market in the era of existing properties. Among them, enterprises such as Xingmu Green Materials, Yingbiao New Materials, Liming Honeycomb, Kuaili Kuangzhuang, Pai Ma Soft Stone, Ciren, Fu Lian Cheng, Jin Yuan, Xinrun Stone, etc. will bring new wall and floor materials such as stone crystal flooring, stone crystal wall panels, Anxin board, silaotian technology wall panels, aluminum honeycomb panels, soft porcelain, and soft stone, providing strong support for the industry to explore new market segments.
Fourth, focus on new equipment and materials to lead the new trends in industry development. Based on the high-quality development direction of the industry and closely following the global innovation trend of the ceramic industry, this exhibition focuses on showcasing core equipment technologies such as 5A product technology, double-layer kiln technology, flexible customized production lines, and intelligent production systems. It visually presents the future direction of ceramic manufacturing and leads the industry towards high-end, intelligent, and intensive transformation. At the same time, a color glaze technology zone is specially set up, gathering top color glaze enterprises and technical achievements in the industry. It highlights water-based digital glazes, as well as dry granular glazes, replication glazes, skin glazes, and velvet polished glazes, among other cutting-edge surface processes. It comprehensively showcases the core path of upgrading the texture of ceramic tiles, using technological innovation to lead the aesthetic and quality iteration of the industry.
Fifth, multiple advanced training sessions will be held concurrently to enhance the business performance of the dealers' stores. This exhibition not only showcases numerous new products, new processes, new technologies, new equipment, and new materials of ceramics, but also simultaneously offers several practical and valuable training sessions. These sessions directly address the pain points of store operations, covering topics such as how to achieve regional leadership in the county market, how to conduct low-cost online traffic attraction for stores, and how to expand and implement the exterior wall installation channel. The entire process provides practical methods for sharing, helping dealers break through obstacles and achieve growth in both production and sales, and realizing dual empowerment of production and sales.
A series of events are taking place simultaneously, jointly exploring new paths for industry growth.
During the exhibition, nearly 20 high-quality activities were held, creating a platform for ideas to collide and resources to be connected.
On the afternoon of April 20th, the "Transformation and Growth - 2026 World Ceramic Merchants Conference" and the "100 Top Award Ceremony for Ceramic and Bathroom Innovation Service Providers" were held. This event honored the top 100 ceramic and bathroom innovation service providers, new retail leaders, engineering service leaders, interior decoration service leaders, and rock tile delivery role models. The event aimed to discuss ways for manufacturers to achieve mutual growth and win-win cooperation.
On the morning of April 21st, the 2026 Guangdong Province Ceramic Industry Technology Conference and the 8th Ceramic Industry New Materials, New Technologies, and New Equipment Forum will be held. This event aims to summarize and exchange the innovative achievements of new materials, new technologies, and new equipment in the ceramic industry, explore new trends in industry development, cultivate new quality productive forces in the industry, and promote the green and low-carbon, high-quality development of the ceramic industry.
On the afternoon of April 21st, the fifth "New Demands, New Outlets, New Sources, and New Models of Ceramic Raw Materials" salon was held. This event not only enabled ceramic raw material mines, processing plants, and equipment enterprises to deeply understand the new demands of the ceramic industry, grasp professional development and new overseas market opportunities, but also helped ceramic enterprises find new raw materials and procurement/supply models, reduce costs, increase efficiency, and improve product quality!
On the afternoon of April 22nd, the 2026 Ceramic Manufacturing Trend Forum and the "New Talent List for Equipment and Materials" Award Ceremony were held. The event focused on four major industry trends: 5A products, double-layer kilns, water-based glazes, and flexible customization. Top experts were invited to discuss the technical challenges in depth.
As the world's leading ceramic industry exhibition, the Taizhou Ceramic Exhibition in Foshan has always been committed to promoting industrial upgrading and connecting global resources. It has become a "trendsetter" for innovation in the ceramic industry, a "bridgehead" for business trade, and a "super showcase" for brands. This year's exhibition broke new ground with innovative approaches and new growth strategies, helping enterprises seize market opportunities, enhance core competitiveness, and accelerate the advancement of the Guangdong ceramic industry towards higher-end, intelligent, green, and internationalization.
The 2026 Foshan Tanzhou Ceramic Exhibition will last until April 23rd. This four-day all-chain industry feast will provide a top-level platform for the global ceramic industry to showcase, communicate, cooperate and achieve mutual benefits, jointly building a new pattern for the upward and positive development of the ceramic industry.
In the spring season, the Pizhou area attracts much attention. On March 28, 2026, the China Guangzhou International Furniture Production Equipment and Accessories Exhibition (CIFM / interzum guangzhou) was grandly held at the Guangzhou Pizhou - Canton Fair Exhibition Hall. With a professional trade platform of 180,000 square meters, it gathered approximately 1,600 core enterprises in the global furniture manufacturing industry, jointly ushering in a new chapter of "Smart Revolution" in the industry.
Global elites gather, presenting a brand-new vision of manufacturing.
Intelligent technology has become the core engine driving the high-quality development of the furniture industry. It not only promotes the upgrading of production and manufacturing towards precision and efficiency, but also builds a new industrial ecosystem with order and vitality in dimensions such as green manufacturing, global supply chain collaboration, and the reconfiguration of living spaces. As a trendsetter in the Asian furniture manufacturing industry, the participating enterprises at this CIFM / interzum guangzhou International Exhibition have been further upgraded. Over 250 international brands have showcased their cutting-edge technologies and designs, providing a core hub for in-depth communication, collaborative integration, and mutual promotion in the global furniture industry.
In the international exhibition area of Zone B, cutting-edge technologies and innovative solutions in the field of furniture manufacturing are showcased with great impact. These technologies and solutions inject new intelligent technological energy into the upgrade of furniture manufacturing from the source of the industry. Companies such as HOMAG, CEFLA, WEINIG, BECKER, IMA Schelling, PAOLINO BACCII from Italy, PYTHA, FRED, GRECON, LEITZ, LEUCO, HITECO, the Taiwan Woodworking Machinery Industry Association (TWMA), ALDER, and SGG Sheng Gong Shen Bei are all present together.
In the International Hall of Area C, leading brands of furniture manufacturing components and accessories have made their grand debut, providing global innovative impetus for the high-quality development of the furniture industry from the core aspects of the supply chain. In the field of interior decoration materials, companies such as Chiyoda, DECOR DRUCK LEIPZIG, Impress, Interprint, LamiGraf, REHAU, Renolit, Schattdecor, UNILIN have gathered to present diverse interior decoration inspirations; in the hardware and accessories section, Cyber Lock, Ferrari, LS Lighting, OVVO, Velora, the Turkish Istanbul Mineral and Metal Exporters Association have jointly brought forward high-end customization solutions; in the soft furniture accessories and pneumatic components sector, Ateja, Aydin Tekstil, Bodet & Horst, Boyteks Tekstil, DewertOkin of Germany, Earthfoam, Linak of Japan have concentratedly presented core supporting achievements; in the wood products and board categories, Eurochene, Pfleiderer, Swiss Krono, the American Export Committee of Broadleaf Wood (AHEC), the American Softwood Association, the Virginia Department of Agriculture and Consumer Services of the United States, the Malaysian Timber Council, the Quebec Timber Export Bureau (QWEB) have all made their appearances, highlighting the core advantages of high-quality raw materials; in the adhesive and surface coating field, Bostik, H. B. Fuller, Henkel, Jowat SE of Germany, KLEIBERIT, PNZ, SIMALFA® have dedicatedly showcased professional innovative technologies.
A series of industry activities have been launched, reshaping the new ecosystem of industrial value.
On the first day of the exhibition, a series of important events were held one after another, presenting a thought-provoking feast with both professional depth and high-level vision to the industry. The highly anticipated Interzum Guangzhou Award ceremony was grandly held. Matthias Pollmann, Vice President of Exhibition Management of German Cologne Exhibition Co., Ltd., Michiel Kruse, Managing Director of Cologne Exhibition China, Sascha Peters, Kristina Meyer, Naoki Terada, and other representatives of the international judging panel from home and abroad, as well as representatives of embassies and consulates, all attended the event and jointly witnessed the glorious moments of the 15 winning enterprises. PT. ATEJA, L&S, OVVO, TiMOTION, and Kaidi Electrical won the 2026 "i Select" award; limoss, Schattdecor, Aydin Tekstil, SIMALFA®, Henkel, LINAK, DewertOkin, PRINTECH KR, REHAU, and Remacro won the 2026 "Outstanding Furniture Accessories" award.
Michiel Kruse, the Managing Director of Cologne Exhibition (Beijing) Co., Ltd., said in his speech: "The interzum guangzhou Award, as the core event of the exhibition, has continuously conveyed the innovative forces leading the industry's future to the Asian market. We sincerely congratulate each of the winning enterprises. The 2026 exhibition will have an even larger scale, and this achievement is inseparable from the joint efforts and consistent cooperation of all industry colleagues."
On the same afternoon, the "Vital Creation" VSIL Forum was grandly launched. Byform Product Design's designer and partner Kristina Meyer, WGSN China Market Director Wang Zhiyi, Margar Research and Development Innovation Director Li Zhanyu, Xiaote China Sales President Zhou Wei, and Boyteks Sales Managers for Latin America, the Middle East, Africa and Asia Selcuk Aslantas, along with Today's Home主编 Gao Dongdong， jointly delved into the topic of "Emotion-driven Manufacturing" and conducted in-depth discussions. They explored the sustainable development path of the industry from the perspectives of design， brand， and supply chain.
On March 29th, the VSIL Forum will continue to focus on technological innovation and color trends, bringing together enterprise guests from companies such as Henkel, Linak, Renolit, and SIMALFA®, to discuss value co-creation that resonates with consumers' emotions. Additionally, the "Seimdo - 2026 High-End Wood Finishing Technology Forum" will be held in the afternoon of the same day, gathering experts from both domestic and international sources including Sherwin-Williams, ALPI, Merlin Weissman, and Shang Yao Design, to share the technological innovation and practical applications of high-end wood finishes.
This exhibition will last until March 31st, showcasing the latest global furniture production equipment, raw materials and accessories, as well as overall solutions. A series of events including forum discussions, technical sharing, and precise business matchmaking will be held one after another, delivering professional value to the industry, exploring new opportunities for industrial transformation, and building a new future for the furniture industry!
For more exhibition information, please visit the official website: www.interzum-guangzhou.cn or follow the WeChat official account (interzum-guangzhou).
Regarding the organizers
Koelnmesse GmbH, Germany
The Cologne Exhibition has approximately 1,200 employees. As a well-known exhibition organizer located in the center of Europe, the Cologne Exhibition operates the third-largest exhibition venue in Germany, with an indoor and outdoor exhibition area of nearly 400,000 square meters, ranking among the top ten exhibition venues in the world. Every year, the Cologne Exhibition plans and holds approximately 80 exhibitions, special events, and corporate activities in Cologne and key markets around the globe. Its business covers over 49,000 participating enterprises from 129 countries, as well as approximately 2.5 million visitors from about 200 countries and regions. By 2040, the Cologne Exhibition will invest over 1 billion euros in upgrading the exhibition venue, which is a large-scale investment plan in its history, to meet the needs of various future activities. In 2024, the Cologne Exhibition celebrated its 100th anniversary - over the past century, it has always been committed to connecting global merchants and markets.
www.koelnmesse.com
China Foreign Trade Center Group Co., Ltd.
China Foreign Trade Center Group Co., Ltd. is the organizer of the "China Import and Export Fair", which has a history of over 50 years. It has a strong sales network and channels for inviting buyers. The "China Guangzhou International Furniture Fair" hosted by this center is a large-scale and influential international professional furniture exhibition in Asia, and is renowned as the "Asian Home Furnishing Trading Center".
Köln Exhibition - The Global Source of Inspiration for the Lifestyle and Public Space Industry
The Cologne Exhibition is a leading organizer of lifestyle and public space business exhibitions worldwide. International cutting-edge events such as ORGATEC, interzum, FSB, aquanale, spoga+gafa, etc. are all held at the Cologne Exhibition Center, becoming renowned and highly recognized industry communication platforms in the industry. At the same time, the Cologne International Furniture Exhibition (imm cologne) and the Cologne Interior Design Day (idd cologne) held in Cologne further enrich the powerful industry exhibition matrix of the Cologne Exhibition. These exhibitions extensively cover interior decoration and design, supporting industries of furniture and interior architecture, kitchens, modern office fields, outdoor lifestyle and public spaces, sports and leisure facilities, as well as related themes such as saunas, swimming pools and health centers.
In addition, the Cologne Exhibition is strategically expanding its exhibition business in international growth markets. The IMM brand series of exhibitions now include IMM India in India and IFFINA+ in Indonesia, which is supported by the Cologne International Furniture Exhibition IMM Cologne. The ORGATEC brand series of exhibitions have established a global presence through ORGATEC Tokyo in Japan, ORGATEC India in India, and ORGATEC WORKSPACE Saudi Arabia in Saudi Arabia. The interzum brand's international influence extends to interzum guangzhou in China, interzum bogota in Colombia, interzum jakarta in Indonesia, and interzum forum italy in Italy. The FSB brand is also active on the international stage, with its series of exhibitions including FSB Sports Show Riyadh in Saudi Arabia and FSB Forum Italy in Bergamo, Italy. Moreover, the Cologne global exhibition lineup also includes La Feria De Diseño Medellín, a design exhibition held in Medellín, Colombia, which is supported by the Cologne Interior Design Day (idd cologne).
On the afternoon of April 20, 2026, the ceremony area of Hall 2 of Taizhou International Convention and Exhibition Center in Foshan was fully occupied. The 2026 World Ceramic Merchants Conference and the "Top 100 Ceramic and Bathroom Innovation Service Providers" Award Ceremony were grandly held. As the core concurrent event of the largest and most influential ceramic exhibition in Asia - Taizhou Ceramic Exhibition, this conference, with the theme of "Adaptation and Growth", brought together national and even global ceramic distributors, brand operation service providers, and core forces of the industry chain, to jointly explore the path of industry transformation and jointly celebrate the moment of honor and awarding.
The expert begins: "If the dealers are strong, then the brand will be strong."
The conference was opened by Li Xinliang, the president of Taicheng Newspaper and the general manager of Foshan Tanzhou Ceramic Exhibition. He delivered the opening speech, stating that the current market has entered a stage of "full competition", and consumers have become more mature. The efficiency of store operations has become the key factor. "Transparent pricing, artistic display, and improvement of professional service capabilities are the issues we must address," he emphasized. The ceramic industry has not yet seen a monopolistic brand, and the market share of the top five brands is only about 15%. There are still huge opportunities in the future, and distributors are the key force to break through the deadlock.
Manufacturers working together, creating a bright future together.
Mr. Chen Huan, the president of the Guangdong Ceramic Association, stated in his speech: "Strong distributors lead to strong brands; stable channels ensure the stability of the industry." In the context of manufacturing taking the lead, the service industry is also a key engine for high-quality development.
Practical Sharing: The Secret to Becoming the Number One in County Areas - "Juyouyou" Approach
The key speaker of this conference - Mr. Song Haipeng, the founder of Juyouyou Building Materials, delivered a highly informative and practical sharing session titled "How to Achieve the Top Position in County Towns". With 22 years of experience in the county market, he started from a small family business and now has 8 stores in 7 cities, serving over 100,000 property owners and enjoying a 98% positive rating.
He summarized eight core strategies: scale and model, product strategy, channel and customer group, service system, team building, core values, local promotion, innovation and transformation. He particularly emphasized:
"Even a single brick is sold at the wholesale price. We display the actual price clearly and honestly, and refuse any inflated prices."
All categories + all price ranges, providing a one-stop solution for all decoration needs in county towns.
"Front store, back warehouse + own delivery service, reducing costs and enhancing efficiency."
Customer first, uphold credibility, build a reputation-based moat.
He concluded his speech with a touching statement: "This is what I have been doing all my life - manufacturing building materials. It's not a cutting-edge industry, but since I have chosen it, I must do it well."
Roundtable Discussion: Pain Points and Opportunities Coexist; Progression Upward Leads to a Bright Future
Under the chairmanship of Dai Keli, the chief editor of Taocheng News, representatives of outstanding distributors from Changsha, Yantai, Xi'an, Zhuzhou and other places engaged in a "battle of wits" with Hao Xudong, the general manager of L&D Weimei Ceramics.
Zhang Liming from Changsha: The industry is waiting for a "turning point", but instead of waiting, it's better to strive to move forward on one's own, improving one's skills and services.
Yantai Wang Xiao: Second-hand housing, old building renovation, "good houses", and the silver-haired economy are the four major opportunities. One must possess the ability to complete the entire project.
Xian Zhang Hushan: Daring to expand stores against the trend, with a 2,000-square-meter flagship store and innovative technological products, this is the reason why customers choose us.
Zhuozhou Li Wei: Exterior wall tiles are a promising market. The delivery process is challenging but the profit is high. By doing a good job in design and construction, a barrier can be established.
Hao Xudong (L&D): Selling bricks is not the goal. The aim is to sell aesthetics, services, and emotional resonance. From cost-effectiveness to tactile healing, and then to lifestyle, these are the ways for a brand to stand out.
Honor of Ascension: Top 100 Service Providers, Paying Tribute to the Power of Innovation
The most exciting part of the conference - the award ceremony for the "Top 100 Ceramic Bathroom Innovation Service Providers" - was grandly held. The awards covered:
Small City Large Business Operation Benchmark▼
New retail model leader▼
Engineering service benchmark▼
Standards for the Complete Service Offering▼
Example of Granite Slab Delivery▼
Over a hundred outstanding distributors and service providers took the stage to receive the awards, receiving thunderous applause and respect from the entire audience. They are the practitioners of industry transformation, the backbone of brand implementation, and the leaders in upgrading terminal services.
This conference is not only a collision of ideas and a sharing of experiences, but also a gathering of confidence and a clarification of direction. As President Li Xinliang said: "I will convey everyone's grievances and suggestions to every brand owner, because I hope this industry to be better than anyone else does."
Change is necessary to break through; advancement is the path to the future. Although the 2026 World Ceramics Business Conference has come to an end, the path of transformation for Chinese ceramicists is steadily moving forward.
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