Shunde Longjiang 50th Furniture Exhibition: Six exhibition halls open simultaneously, 8,000 new products go on sale with a frenzy
From August 19th to 22nd, 2026, the 50th International Dragon Furniture Exhibition and the 40th Asian International Home Industry Expo were grandly held in Longjiang, Shunde. This event was themed "Global Furniture, Shunde Era", with six exhibition halls collaborating and the entire industry chain working together to present a large-scale, trend-rich home industry event to overseas and domestic merchants. The 50th milestone became an important witness to the iterative upgrade of the furniture industry in Longjiang.
The six exhibition halls were full of highlights, jointly igniting the new engine of the Longjiang home industry.
The Forward Exhibition Center: The 50th iteration was refreshed, with original high-end defining the new height of the industry
The Forward Exhibition Center has been deeply involved in the industry for 25 years and witnessed the 50th iteration of the exhibition development. This exhibition retained the mature exhibition layout and focused on category innovation, brand quality improvement and track upgrading, implementing refined thematic zone operation. The first floor gathered local original high-quality furniture brands, the fourth floor created a high-end solid wood luxury stone theme zone, filling the gap of regional high-end home display. The exhibition significantly raised the entry threshold for exhibitors, selecting nearly 300 strong enterprises, and presenting over 8,000 original new products. At the same time, relying on the all-region publicity matrix to amplify the industry advantage, using the 25th anniversary celebration as an opportunity, it led the local furniture industry to upgrade to high-end intelligent manufacturing.
The Asian International Trade Center: Full-chain collaborative innovation, source good products to empower trade integration
The 40th Asian International Home Industry Expo was held in the A hall of the Asian International Trade Center, with a super large exhibition space of 140,000 square meters, gathering nearly 600 source furniture brands. The exhibition built a full-chain display system of "finished products + materials + design + manufacturing", focusing on the launch of original new products, creating two characteristic theme halls of high-end handmade mattresses and furniture manufacturing materials, fully demonstrating the core strength of Shunde's home industry segments. To enhance the efficiency of trade connection, the exhibition built a platform for domestic and overseas supply and demand connection, held multiple precise investment promotion activities, provided lottery prizes for procurement, and opened free bus connections at the exhibition venue, comprehensively optimizing the one-stop purchasing experience for merchants.
The Maohu Exhibition Center: Technology and innovation create new productive forces, traditional Chinese aesthetics activate the domestic demand market
The Maohu Exhibition Center was themed "Towards the Future - Cultivating Domestic Demand with Heart, Creating a New Innovation Environment". It focused on the two core tracks of intelligent sleep and solid wood furniture. The exhibition closely followed the development of new quality productive forces, concentratedly showcased the achievements of Shunde's intelligent manufacturing, such as AI intelligent sleep technology and digital marketing supply chain, and focused on launching original new products, creating two characteristic theme halls of high-end handmade mattresses and furniture manufacturing materials, fully demonstrating the core strength of Shunde's home industry segments. To enhance the efficiency of trade connection, the exhibition built a platform for domestic and overseas supply and demand connection, held multiple precise investment promotion activities, provided lottery prizes for procurement, and opened free lunch breaks and other benefits. The online exhibition was also opened simultaneously, providing resources and connecting all-region trade connection channels.
The Milan Exhibition: Design and art empower, significant rewards activate new commercial momentum
The Milan Exhibition Trade Center comprehensively upgraded in four dimensions: transaction incentives, merchant services, exhibition experience, and quality control. The exhibition continued to offer significant welfare activities, such as drawing millions of prizes including new energy vehicles and digital appliances for viewing the exhibition, to activate the commercial market through all-region publicity. The venue built a super buyer VIP exclusive service system, providing customized connection benefits, and introduced Italian design brands to create an art打卡 zone， holding quality brand selection incentives. At the same time， the venue's layout and visual image were upgraded， strict screening of exhibition categories and brands was conducted， and the quality of exhibition was strictly controlled， creating a professional， artistic and efficient immersive exhibition and trade platform.
The Expo World： Art and education integration， creative intellectual property protects the future of originality
Expo World is characterized by cross-border integration and education empowerment， creating a diversified home industry exchange platform. This exhibition innovatively introduced the "Coloring - Emotional Comprehensive Painting Exhibition" by Chinese and Russian artists， using artistic aesthetics to empower home design， enriching the creative inspiration of home spaces. Deepen the education-industry integration model, jointly organize an original furniture design exhibition with Wuyi University, and cultivate and supply design talents for the industry. The exhibition covers the entire chain of furniture materials, original design, and finished product display, and sets up an intellectual property workstation on-site to provide professional legal protection for the exhibitors. At the same time, there are various benefits such as food and leisure,打卡 (participating in activities) and prize draws， and limited gifts， which balance the professionalism of the exhibition with the viewing experience.
Meihui Exhibition： Insights into the New Trends of the Industry， Original Design + Champion Power Revitalize Consumption
Meihui International Home Furniture Exhibition Center， with the theme of "Co-Seeing"， has comprehensively upgraded the original design hall and gathered new and emerging original furniture brands to showcase. The exhibition has released seven major industry development trends， accurately analyzing the market opportunities of solid wood traditional Chinese style， soft furnishing complete projects， and two-room design， etc. It innovatively integrates champion culture and introduces world champion replicas to create a special打卡 point， and launches a "place order and smash golden eggs to win a motorcycle" activity. The exhibition also simultaneously opens various activities such as online cloud live streaming， offline band performances， and lottery draws at specific times， along with popular welfare such as sharing 10，000 yuan in cash and free meals and beverages， to fully activate popularity and help original furniture brands expand their markets and gain more momentum.
This industry event with six halls collaborating and presenting a unified brilliance is a vivid illustration of the gradual accumulation and innovative breakthrough of the furniture industry in Longjiang. Rooted in the fertile soil of the Longjiang industrial area， Longjiang has always adhered to the spirit of being the first to act and striving ahead， with the attitude of always striving for the top position， deeply cultivating the entire home furnishing industry chain， and continuously releasing the practical confidence and industrial vitality of "Everything in Shunde is good". In the future， Longjiang will continue to use exhibitions as a bridge and innovation as an engine， continuously promoting the upgrading of the furniture industry towards high-end， intelligent， and brand-oriented， continuously polishing the industry's golden brand name of "Global Furniture， Shunde Era"， and helping the Shunde furniture industry enter a broader global market.
From August 19th to 22nd， Longjiang， Shunde， Global Furniture， Shunde Era！ We sincerely invite global merchants， designers， and consumers to attend and jointly enjoy this industry and life feast， witness the new style and new height of Shunde furniture！
On July 20, the Exhibitor Mobilization Conference for the 40th Asian International Furniture Industry Expo was held at Hall A of the Asia International Exhibition & Trade Center. Government representatives, industry association leaders, leading enterprises, and exhibitors from across the country gathered to officially launch the global buyer invitation campaign for the Expo, which will take place from August 19 to 22, sounding the call for Shunde’s furniture industry to set out from Asia and connect with the world.
Under the theme “Rooted in Asia, Winning Globally,” the conference systematically unveiled the comprehensive upgrade strategy for this year’s Expo. Mr. Huang Bincheng, Marketing General Manager of Asia International, presented a full overview of the overseas promotion and global expansion blueprint, covering exhibition hall planning to international buyer acquisition channels. The organizing committee has built an all‑domain promotion matrix for both domestic and international markets, breaking through the limitations of traditional exhibition traffic. This enables enterprises to access a full‑service support system—from business matching and brand exposure to contract fulfillment and implementation—empowering them to seize opportunities in the global marketplace.
Two major industry initiatives were launched simultaneously at the conference. First, the *Foshan Handmade Mattress Group Standard* was officially announced, filling a gap in quality standards for the handmade mattress segment and solidifying the foundation for Shunde’s handmade mattress industry to rise above intense competition and go global. The concurrent launch of the Asia International Handmade Mattress Theme Pavilion provides a dedicated, high‑end display platform for premium handmade mattresses, marking a solid step forward in the Expo’s specialized operation within this niche category. Second, the “Integrity Merchant” and “Integrity Exhibitor” selection programs were officially initiated, aiming to reshape the business environment with integrity, build highly credible brand matchmaking channels, and set a benchmark of transparency and trust for the industry.
The conference also featured a high‑level industry forum titled “Pathways to Breakthrough for the Home Furnishings Industry in a Down Cycle.” Four distinguished industry experts—Mr. Zhang Weiming, Executive President of the Shunde Furniture Association; Mr. Zhou Zhibang, General Manager of Kaang Home Furnishings; Mr. Chen Xiaoping, Chairman of Modai Home Furnishings; and Mr. Huang Jinrong, Chairman of Huiya Technology—shared actionable insights on exhibition marketing, overseas customer acquisition, and brand differentiation, offering practical strategies to hundreds of exhibitors in attendance. Meanwhile, the operations team conducted hands‑on training on the Expo’s new online invitation mini‑program, equipping businesses with digital tools to efficiently connect with overseas sourcing resources—truly making “the tool in hand, customers at command.”
At the conclusion of the conference, all leaders, guests, and exhibitor representatives moved to the outdoor plaza for a spectacular group aerial photo featuring over one hundred participants. United in voice, they chanted the 100‑day countdown slogan, demonstrating the collective momentum of Shunde’s furniture industry to go global and conquer international markets. The imagery and video footage will be widely distributed across industry media both domestically and overseas, continuously amplifying the Expo’s global presence.
From standard‑setting and theme pavilion launches to digital empowerment and global traffic deployment, the 40th Asian International Furniture Industry Expo is embracing a brand‑new outlook, joining hands with exhibitors to achieve shared success at the upcoming August.
Rooted in Asia, Winning Globally: 40th Asian Int'l Furniture Expo Mobilization Concludes
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