The 2026 World Ceramics Trade Conference was held at the Tanzhou International Convention and Exhibition Center in Foshan.

On April 20th, the launching ceremony of the "Guangda Travels the World" summer campaign for the ceramic industry's production and sales matchmaking event, as well as the opening ceremony of the 2026 Foshan Tanzhou Ceramic Exhibition, were grandly held at the Tanzhou International Convention and Exhibition Center in Foshan. This exhibition, with the theme of "New Approaches, New Growth", focuses on new products, new equipment, new materials, new processes, and new models, gathers the global strength of the ceramic industry, discusses the path for high-quality development, and explores the market space both at home and abroad. It is currently the leading annual event in the Asian ceramic industry and has significant influence globally.

Ye Delin, the president of the Guangdong Building Materials Industry Association and the chairman of Xinnongzhuo Group, delivered a speech. 

He stated that the current ceramic industry is in a crucial period of transformation and upgrading, facing challenges such as market adjustment and demand upgrading, as well as major challenges and opportunities in areas like green development, digital transformation, and international cooperation. The Foshan Tanzhou Ceramic Exhibition is the core carrier for us to reach consensus, share resources, and promote development together. We hope that all industry colleagues can take advantage of this exhibition to fully exchange ideas, deepen cooperation, actively embrace new trends, new technologies, and new models, adhere to the original intentions, deeply pursue green development, deeply expand the domestic market, and expand the international market, and jointly promote the high-quality development of the ceramic industry, so that more high-quality ceramics can enter thousands of households and go global.

Wang Lijuan, the deputy director of the Guangdong Provincial Department of Industry and Information Technology, pointed out that the event focuses on areas such as AI empowerment, digital transformation, green manufacturing, and brand export, aiming to build a high-end platform that integrates policy dissemination, production and sales connection, technical exchange, and international cooperation, to drive the Guangdong ceramic industry to achieve new leaps in the first year of the "15th Five-Year Plan". She put forward three suggestions: First, adhere to innovation-driven development, promoting the ceramic industry to leap to "intelligent manufacturing". Second, strengthen brand leadership, enhancing the influence of "Guangdong products" and "Guangdong ceramics". Third, deepen collaboration and linkage, building a high-quality development industrial ecosystem.

Huang Weide, the second-level inspector of the Guangdong Provincial Department of Housing and Urban-Rural Development, stated that this "Guangdong Products Across the World" summer campaign focuses on the ceramic industry. It is not only a specific action to implement the decisions of the provincial committee and government regarding promoting "manufacturing as the priority" and boosting consumption expansion and quality improvement, but also a practical move to connect the production, supply and sales of the ceramic industry and link the upstream and downstream sectors. It is timely and of great significance. Drawing on the actual situation of the housing and urban-rural development sector in Guangdong, he expressed three expectations for promoting the integrated development of the ceramic industry and urban and rural construction: First, adhere to innovation-driven development and promote the deep integration of "ceramics + intelligent technology". Second, prioritize quality and enhance the "Guangdong Ceramic" image as the foundation of human settlements. Third, coordinate supply and demand and open up the channels for the successful implementation of "Guangdong products of high quality and excellence".

 The Foshan Tanzhou Ceramics Exhibition is not only a shining symbol promoting Foshan ceramics to the world, but also a core window for global merchants to understand Chinese ceramics and share industry opportunities. Foshan will continue to provide the best services and the most favorable environment for the development of the ceramics industry.

Xie Yuezeng, the president of Marco Polo Holdings, stated that he hopes that through this event, all industry colleagues can fully leverage the platform advantages of the Taizhou Ceramic Exhibition in Foshan to enhance communication, deepen cooperation, actively embrace new technologies, new trends and new models, and jointly explore new market opportunities and open up new industry routes. Together, they will adhere to the original innovation concept, deeply pursue green development, expand the global market, and jointly promote the high-quality development of the Guangdong ceramic industry. More high-quality ceramic products from Guangdong will be able to reach the entire country and the world, and the golden brands of "Foshan Ceramics" and "Guangdong Manufacturing" will be further enhanced.

This event held a ceremony to confer the "Global Ceramic Cooperation Golden Bridge Partner" title. Representatives from ceramic industry associations in multiple countries such as Vietnam, Indonesia, Bangladesh, and India were awarded the title, further strengthening the bond of global ceramic industry cooperation.

Finally, under the announcement of Chen Huan, the executive vice president of the Guangdong Building Materials Industry Association and the president of the Guangdong Ceramic Association, the guests present jointly launched the ceremony. The "Guangdong Products Go Worldwide" summer campaign, a special event for the ceramic industry's production and sales cooperation, and the 2026 Foshan Tanzhou Ceramic Exhibition officially began and opened.

The exhibition features a wide range of highlights, and the entire industry chain feast leads the industry trend.

For a long time, the Taizhou Ceramic Exhibition in Foshan has been a leading indicator in the ceramic industry and a grand showcase for ceramic brands. It showcases the latest products, designs and applications of ceramics, as well as the world's most advanced new technologies, equipment and materials.

At this exhibition, over 500 leading brands from various industries and over 10,000 new products were showcased together. The overall presentation featured five distinct highlights:

First, the entire industrial chain is working together to enhance supply system continuously. This exhibition brings together industry leaders, specialized champions, growth-oriented enterprises and distinctive brands, with a wide range of products and a variety of choices. Maocao Bo Luo, Guan Zhu, Hong Yu, Mona Lisa, Yan Biao, Samit, White Rabbit, Lion King, Xin Mingzhu Green Materials, Hui Li, Champion, Xin Jin Cheng, Weilis, Eagle Brand, Da Jiao Lu, Niu Jiao Jian, Hao Rui, Xin Feng, etc., all powerful ceramic enterprises, present the latest developed ceramic products and diversified home decoration solutions; Keda, Litai, Sakmi, Dow, Xin Jing Tai, Ben Lang, Jingang, Kang Lita, Xing Nuo, Sulentshi, Kaisi, Xie Jin Mo Fu, Zhong Yang, Xing Yi, Si Ma Chemicals, Long Yang, Jun Tao, San Ying, Shuang Yi, etc., equipment and material enterprises, showcase new achievements in digitalization, intelligence and material research.

Secondly, the internationalization level has reached a new high, and the global connections have become even closer. We have always adhered to the open concept of "going global" and "bringing in", and the scale of overseas exhibitors and buyers at this exhibition has continued to expand. Not only have more than a dozen overseas countries such as Italy, Germany, France, Spain, Vietnam, Switzerland, Japan, Indonesia, Malaysia, Bangladesh, India, etc. participated with their brands, but also 70 countries and regions including Japan, South Korea, Australia, the United States, Canada, India, Pakistan, the Philippines, Vietnam, Malaysia, Indonesia, Algeria, Bangladesh, Russia, etc. have registered as buyers. They cover key groups such as distributors, engineering companies, traders, ceramic factories, technical experts, etc. Truly achieving "all ceramic professionals from around the world gathering in Foshan", it has built a convenient bridge for Guangdong-made ceramics to go global and injected new momentum into global ceramic industry cooperation.

Thirdly, by closely targeting the trend of new materials combined with old house renovations, we aim to tap into a trillion-dollar growth market. This exhibition focuses on showcasing new materials for old house renovations, old house modifications, lightweight decoration, and energy-saving renovations. It precisely targets the huge market in the era of existing properties. Among them, enterprises such as Xingmu Green Materials, Yingbiao New Materials, Liming Honeycomb, Kuaili Kuangzhuang, Pai Ma Soft Stone, Ciren, Fu Lian Cheng, Jin Yuan, Xinrun Stone, etc. will bring new wall and floor materials such as stone crystal flooring, stone crystal wall panels, Anxin board, silaotian technology wall panels, aluminum honeycomb panels, soft porcelain, and soft stone, providing strong support for the industry to explore new market segments.

Fourth, focus on new equipment and materials to lead the new trends in industry development. Based on the high-quality development direction of the industry and closely following the global innovation trend of the ceramic industry, this exhibition focuses on showcasing core equipment technologies such as 5A product technology, double-layer kiln technology, flexible customized production lines, and intelligent production systems. It visually presents the future direction of ceramic manufacturing and leads the industry towards high-end, intelligent, and intensive transformation. At the same time, a color glaze technology zone is specially set up, gathering top color glaze enterprises and technical achievements in the industry. It highlights water-based digital glazes, as well as dry granular glazes, replication glazes, skin glazes, and velvet polished glazes, among other cutting-edge surface processes. It comprehensively showcases the core path of upgrading the texture of ceramic tiles, using technological innovation to lead the aesthetic and quality iteration of the industry.

Fifth, multiple advanced training sessions will be held concurrently to enhance the business performance of the dealers' stores. This exhibition not only showcases numerous new products, new processes, new technologies, new equipment, and new materials of ceramics, but also simultaneously offers several practical and valuable training sessions. These sessions directly address the pain points of store operations, covering topics such as how to achieve regional leadership in the county market, how to conduct low-cost online traffic attraction for stores, and how to expand and implement the exterior wall installation channel. The entire process provides practical methods for sharing, helping dealers break through obstacles and achieve growth in both production and sales, and realizing dual empowerment of production and sales.

A series of events are taking place simultaneously, jointly exploring new paths for industry growth. 

During the exhibition, nearly 20 high-quality activities were held, creating a platform for ideas to collide and resources to be connected. 

On the afternoon of April 20th, the "Transformation and Growth - 2026 World Ceramic Merchants Conference" and the "100 Top Award Ceremony for Ceramic and Bathroom Innovation Service Providers" were held. This event honored the top 100 ceramic and bathroom innovation service providers, new retail leaders, engineering service leaders, interior decoration service leaders, and rock tile delivery role models. The event aimed to discuss ways for manufacturers to achieve mutual growth and win-win cooperation. 

On the morning of April 21st, the 2026 Guangdong Province Ceramic Industry Technology Conference and the 8th Ceramic Industry New Materials, New Technologies, and New Equipment Forum will be held. This event aims to summarize and exchange the innovative achievements of new materials, new technologies, and new equipment in the ceramic industry, explore new trends in industry development, cultivate new quality productive forces in the industry, and promote the green and low-carbon, high-quality development of the ceramic industry. 

On the afternoon of April 21st, the fifth "New Demands, New Outlets, New Sources, and New Models of Ceramic Raw Materials" salon was held. This event not only enabled ceramic raw material mines, processing plants, and equipment enterprises to deeply understand the new demands of the ceramic industry, grasp professional development and new overseas market opportunities, but also helped ceramic enterprises find new raw materials and procurement/supply models, reduce costs, increase efficiency, and improve product quality! 

On the afternoon of April 22nd, the 2026 Ceramic Manufacturing Trend Forum and the "New Talent List for Equipment and Materials" Award Ceremony were held. The event focused on four major industry trends: 5A products, double-layer kilns, water-based glazes, and flexible customization. Top experts were invited to discuss the technical challenges in depth.

As the world's leading ceramic industry exhibition, the Taizhou Ceramic Exhibition in Foshan has always been committed to promoting industrial upgrading and connecting global resources. It has become a "trendsetter" for innovation in the ceramic industry, a "bridgehead" for business trade, and a "super showcase" for brands. This year's exhibition broke new ground with innovative approaches and new growth strategies, helping enterprises seize market opportunities, enhance core competitiveness, and accelerate the advancement of the Guangdong ceramic industry towards higher-end, intelligent, green, and internationalization. 

The 2026 Foshan Tanzhou Ceramic Exhibition will last until April 23rd. This four-day all-chain industry feast will provide a top-level platform for the global ceramic industry to showcase, communicate, cooperate and achieve mutual benefits, jointly building a new pattern for the upward and positive development of the ceramic industry.