After 20 years of hard work, the second phase of the Asia International Trade and Exhibition Center has finally broken ground

On the evening of July 28th, the global home furnishing industry witnessed a historic moment! The Asia International Trade and Exhibition Center's investment promotion Conference and the first brand Occupancy Conference were grandly held at the Courtyard by Marriott Shunde Longjiang Liansu, marking the official launch of this new landmark of the world-class home furnishing industry!

The scene of the investment promotion conference

"Global furniture, Shunde era", Shunde Longjiang, as the "strongest furniture town in the universe", has always been at the forefront of the industry, from manufacturing the first set of sofas in the country to creating a trillion-yuan industry. However, in the current context of global consumption upgrade and industrial digital transformation, the furniture industry in Heilongjiang is also facing new challenges and urgently needs a platform that can integrate resources, connect the world, and drive innovation. In response to this trend, the Asia International Exhibition and Trade Center was born, carrying expectations and dreams, and sets sail today.

Chen Shaoming, shareholder and director of Asia International, delivered a speech

Chen Shaoming, shareholder and director of Asia International: From material exhibitions to global platforms, ushering in a new era for the home furnishing industry. As a pioneer in the industry with over two decades of experience, Asia International has successfully held 37 materials exhibitions, accumulating rich industrial resources and global influence. Nowadays, the completion of the exhibition and trade center marks the platform's leap and upgrade from "China's leading furniture materials market" to "a global home furnishing industry ecosystem hub" - driven by the dual core of "material innovation + finished product exhibition and trade", integrating the entire chain of research and development, display and trade, and creating a new highland of global furniture industry collaboration.

Liao Qixing, a member of the Party Committee and deputy mayor of Longjiang Town, delivered a speech

Longjiang is actively integrating into the strategic layout of the municipal committee to build a high-quality development pilot zone for towns and villages in the Xijiang-Beijiang area. We will continue to optimize the business environment, improve industrial support, and support more outstanding enterprises to take root and grow here and achieve a win-win future. Liao Qixing, a member of the Party Committee and deputy mayor of Longjiang Town, extended an invitation to all brands, hoping that the government and enterprises would join hands and work together to promote Longjiang's progress towards becoming a "global center of high-end furniture industry"!

The Asia International Exhibition and Trade Center's Investment Promotion Conference and the Launch Ceremony of the First Brand Occupancy Conference!

Huang Jing, the chief planning consultant of the Asia International Exhibition and Trade Center, introduces the Asia International Exhibition and Trade Center!

Mr. Huang Bincheng, the vice president of international Marketing for Asia, explained the preferential policies for the entry of the International Exhibition and Trade Center project

The Asia International Exhibition and Trade Center was built with an investment of 2.5 billion yuan. Once fully completed, its total scale will exceed 400,000 square meters. It will be a trade and exhibition aircraft carrier integrating over a thousand well-known brands, and also a new landmark of Foshan's home furnishing industry and a new engine for industrial upgrading, leading the home furnishing industry in Heilongjiang to a new height. It offers a full-chain service ranging from exhibition and trade, commercial facilities to characteristic streets, and builds a brand-new closed-loop ecosystem of "material research and development - intelligent manufacturing - global trade - design services". Here, enterprises can connect with the latest international designs and access high-quality global resources. Here, the upstream and downstream of the industrial chain break boundaries, achieve efficient collaboration, reduce operating costs and enhance efficiency. Here, innovation is no longer a solo effort. Industry wisdom converges here, giving rise to more home products and business models that will lead the future. The Asia International Exhibition and Trade Center is bound to become a powerful driving force for the home furnishing industry of Heilongjiang to shine brightly on the international stage! The 39th Asia International Home Furnishing Industry Expo will be held in Hall A of the Exhibition and Trade Center in March next year. Relying on the 1.2 million square meters of industrial space and the cluster advantages of 3,000 enterprises in the park, this expo will deeply integrate functions such as transaction cooperation, brand promotion, and industrial linkage, and create a one-stop global home furnishing industry connection platform.

The exhibition and trade center is divided into five major sections: the comprehensive trading floor, the brand hall, the design Excellence Hall, the commercial office and home materials Hall, and the outdoor life experience hall. It will introduce a variety of business formats such as home furnishing sets, living room furniture, smart furniture, original furniture, soft sleep furniture, solid wood furniture, commercial office furniture, outdoor furniture, characteristic single items, and furniture materials. Seize the prime booths of 150 to 500 square meters and ignite new business opportunities in home furnishing wealth.

Electronic signing for the first Brand Entry Conference of Asia International Exhibition and Trade Center!

Today's investment promotion conference and brand entry conference is an "invitation" sent by Asia International to the industry and the world. Asia International sincerely invites global home furnishing brands and outstanding enterprises to join us, sharing resources and jointly expanding our territory. Whether it's industry giants or emerging brands, this is a stage to showcase their strength and achieve breakthrough growth.

Let's join hands and take the Asia International Exhibition and Trade Center as a fulcrum to drive the upgrading and transformation of the home furnishing industry, and jointly write a new chapter of glorious development for China's home furnishing industry!

Behind-the-scenes footage from the investment promotion conference

In order to significantly expand the scale of buyers and enhance the efficiency of business matchmaking at the 39th Asian International Home Industry Expo, and to further stimulate the enthusiasm of exhibitors in inviting buyers, on January 6, 2026, "Gathering Momentum Asia - Jointly Inviting the World" - the 39th Asian International Home Industry Expo Buyer Invitation Mobilization Conference was successfully held in Hall A of the Asian International Exhibition and Trade Center. Government officials and industry association leaders, exhibitor representatives, conference organizers, and media guests gathered together to jointly plan the new chapter of the exhibition and officially launch the global invitation work.

At the conference site, the organizing committee presented an important strategic report. The report stated that the opening ceremony of the 49th International Dragon Furniture Exhibition and the 39th Asian International Home Industry Expo will be grandly held in Hall A of the Asian International Exhibition and Trade Center on March 17, 2026. During the exhibition, various supporting activities such as industry trend forums and design innovation salons will be held. Industry experts and design elites will be invited to focus on hot topics such as green and low-carbon, digital transformation, etc. for communication. As of now, the booth recruitment work has been successfully completed. This exhibition has attracted nearly 600 participating enterprises, covering categories such as soft furniture, two-room furniture, smart sleep, special best-selling products, environmental-friendly materials, and intelligent production equipment. Exhibition information will be released simultaneously through multiple channels and platforms to the global audience, continuously expanding its influence and coverage.

This conference made the "Asia International Exhibition Invitation Mini Program" available to exhibitors for the first time. This tool integrates functions such as exhibition invitation, online viewing, and online interaction, aiming to enhance the connection efficiency and participation experience between exhibitors and buyers. It marks a crucial step for the exhibition towards digital and intelligent operation. At the same time, specific invitation incentive policies were announced at the conference, offering rewards to enterprises that successfully invite buyers to participate, further stimulating the enthusiasm of enterprises to invite global merchants.

Finally, the participating guests jointly initiated the "Inviting the World" ceremony, symbolizing that the 39th Asian International Home Industry Expo is joining hands with all the participating enterprises to extend a warm invitation to global buyers, gathering resources from the home industry sector and jointly launching an industry event that integrates innovation and business opportunities.

The Asian International Furniture Materials Trading Center was founded in 2004. After 21 years of hard work, the scale and influence of the park have continued to expand. Currently, the total area of the project is 1,200 acres, and the total planned construction area is 1.2 million square meters. There are nearly 3,000 business entities operating in the market, covering various furniture raw materials, auxiliary materials, and finished products. The annual rental rate of shops exceeds 98%.

The first phase of the Asian International Trade and Exhibition Center - Exhibition Hall A, is currently in the final stage of construction. In March this year, Exhibition Hall A will host its first exhibition - the 39th Asian International Home Industry Expo. The exhibition's recruitment was very successful. The first floor and second floor of the exhibition hall have been fully booked, and the third and fourth floors have received many deposit payments from interested clients. We welcome more brand enterprises to participate in the 39th Asian International Home Industry Expo.

In the future, Asia International will integrate high-quality resources, fully tap the potential of the industrial cluster, and build a core cluster area for the entire home furnishing industry, thereby promoting the high-quality development of China's home furnishing industry. Whether you are a leading figure in the home furnishing industry or an innovation pioneer, Asia International is the ideal platform for your career to soar and your dreams to come true!